La Samaritaine will reopen its doors on June 23

A site full of pitfalls

La Samaritaine closed its doors in 2005 for security reasons linked to the dilapidated nature of the building. The work was supposed to last 6 years, but it took 10 years for the LVMH group, the majority shareholder since 2001, to obtain the building permit essential for the renovation.

Paris Art Deco Department Store La Samaritaine Reopens

Between 2012 and 2015, the work was suspended following appeals from heritage preservation associations. They strongly opposed the project to build an all-glass facade on the rue de Rivoli side. In 2019, Jean-Jacques Guiony CFO at LVMH and CEO of La Samaritaine summed up the situation as follows: “It took five years to convince the mayor of Paris, five years to obtain the permit, and five years of colossal work. We didn’t think it would last fifteen years, but it was worth it ”. This was without counting on the health crisis which would further delay the opening. First announced on June 19, then moved back to June 23, the Samaritaine, the Art Deco temple, will therefore finally reopen after 16 years of work and 750 million euros of

A concept store at the forefront of fashion

On June 23, it is therefore 20,000 square meters (against 30,000 square meters at closing) available to lovers of fashion, gastronomy and the art of living. At the Samaritaine-Paris-Pont-Neuf, 600 brands await shopping addicts. They will find traditional luxury brands there but also exclusives from young designers at the forefront of fashion.

As for those who are always one step ahead, they will spend hours in the 200 square meter concept store. However, the 2021 version of the Samaritaine is also the largest beauty area that can be found in the capital. All products will be offered there, from the most traditional to the rarest. And since there is no beauty area without a SPA, everyone can go and be pampered. The most fortunate will have access to the VIP space, which will recreate a 300 square meter Parisian apartment as there is in Kim Kardashian’s dreams. The fifth floor will be the new temple of Parisian gastronomy . Restaurants, cafes, tea room, more than 10 places dedicated to French gastronomy await gourmets from all countries.

A five-star hotel on the banks of the Seine

Le Cheval Blanc is one of the most awaited hotels by wealthy tourists who dream of returning to Paris. Seventy-two luxury rooms, a panoramic terrace with a view stretching from the Eiffel Tower to Montmartre, a restaurant run by chef Arnaud Donckele and pastry chef Maxime Frédéric … enough to spend an unforgettable stay.

The palace belongs to the Cheval Blanc group (owned by LVMH), known for its palace in Courchevel, its luxury hotel in St Tropez and St Barth. The famous architect Peter Marino took care of the decoration and wanted to bring in the light thanks to furniture in unbleached mineral tones. One of the 46 suites is expected to measure 1,000 square meters and have a personal swimming pool . The hotel offers a 30 meter long swimming pool and a gym. To spend a night in the most modest room of 45 square meters, it takes 1,150 euros. This is the entrance ticket to enjoy an unforgettable view of the Seine and the Iron Lady!

The story of La Samaritaine

The history of La Samaritaine began modestly in 1870. Originally, Ernest Cognacq and his wife, Marie-Louise Jaÿ, set up their business in rue du Pont-Neuf and give it the name of a fountain that has been present since Henri IV on one of the arches of the neighboring bridge. The two spouses invent a new concept: their products have a single price, the store is organized into shelves, customers can try the products before buying them. This formula was all the rage and the Samaritaine grew rapidly and ended up occupying 4 neighboring stores which stretched between the quai du Louvre and the rue de Rivoli. The construction of the new store spans almost 50 years and is entrusted to the fashionable architect, Frantz Jourdain. The latter built a real architectural treasure of Art Nouveau. It uses a mixture of metal and glass slabs which provides exceptional luminosity at a time when electricity is not prevalent. In 1926, an iron facade was superimposed on the freestone facade, which made the building so characteristic. The LVMH Group, respectful of this remarkable architecture, entrusted the new renovation to a Japanese architectural firm, Sanaa. It is therefore this transformation that we will discover from June 2